What is the study of behavior?

Behavior research, at times referred as behavioral science or behavioral psychology, is a multifaceted area of studies that works at why individuals conduct alone or in groups in an array of settings. It applies empirical methods to examine and explain behavior in animals and humans, that take factors including culture, genetics, environment, and cognitive processes. An understanding of the factors of what people do while developing plans for fostering constructive behavior change serves as goal.

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